How To Increase Sales In Your High Tech Company
Let’s say you’re the CEO of a High Tech company ... Let’s say your business grew steadily from the time you started the company, but for the past couple of [...]
Understanding the Digital User
It’s a Digital Wasteland Out There As the digital channel continues to grow, we have seen an increasing amount of clutter similar to the traditional channels. More and more advertisers [...]
Is Your High Tech Sales Team Firing on ALL Cylinders?
High tech sales executives need to be constantly evaluating how their sales people are performing and their sales effectiveness. The quantitative evaluation process starts with analyzing one or two key sales performance metrics and the associated data.
Where will your next new High Tech product come from?
As the CEO of a High Tech company, perhaps you’re concerned with hyper-segmentation and creeping incrementalism in the market. We live in a world where some companies herald the roll [...]
Challenges in Commercializing Innovation
Are you ready to sell “Trust”? A wise businessman once told me that, in the end, business is all about selling “trust”. I’ve kept learning what “selling trust” means, ever [...]