How to Build Brand Awareness
The Catholic Church as a Brand Over the past few weeks, we’ve all been following the news about the Catholic Church and in particular the retirement (a first in 600 [...]
Understanding the Digital User
It’s a Digital Wasteland Out There As the digital channel continues to grow, we have seen an increasing amount of clutter similar to the traditional channels. More and more advertisers [...]
The Carnival Cruise Line will Survive
Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. A Wrong Gets it Right! Over the past few [...]
How to Integrate Social Media
Technology has increased the pace of change and provided new options to engage us. Social Media falls into that category…but why all the buzz? The growth of social media as [...]
JC Penny throws the baby out with the bathwater… Loses 3 Million Facebook Fans.
Trying to bring customers back into the stores, CEO Ron Johnson announced last week that J.C. Penney will be bringing back sales. I guess Mr. Johnson’s about-face was as a result [...]
Brand Portfolio Management
Just as too many cooks can spoil the broth, too many brands can spoil the strategy…. Companies generally don’t invest much time determining the number of brands they need to [...]
Brand Redevelopment and the Marketplace
Greg Berube - Strategic Brand Development The Brand’s a “train wreck”……..! We’ve all seen it, heard it and sensed it – a brand in a downward spiral with no hope [...]
Successful Community Marketing Programs
Community marketing builds brand love By Ron Caughlin – Innovative Marketer and Storyteller When does a community marketing program really resonate with your target audience? When thinking about marketing programs [...]
Social Media Changing the Insurance Industry
Have you ever connected social media with insurance? The insurance industry has stepped up its game to become more social.