Five Things You May Not Know About Logo Design
The logo design challenge. Logos are a bit of an anomaly in the design world. It is a tough challenge to create something that is unique, memorable, long-lasting, and helps [...]
The 5 Hidden Benefits of Branding
Branding is worth the investment - a unique own-able Brand Strategy will separate you from your competitors, increase your revenues and provide a few hidden benefits. As your Brand Strategy [...]
5 Reasons to Invest in Your Brand
Why invest in your brand? Your brand is the foundation and face of your business - it should always clearly differentiate you from your competition. It doesn’t matter the size [...]
Brand Protection – Who Owns What?
Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it. The chance of your Brand being misused is better than [...]
Brand Maintenance
Most organizations neglect the forward thinking of their Brand, the majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there, that’s done” [...]
Anatomy of a Re-Brand
Most companies and people don’t understand the time and effort that it takes to Re-Brand an organization. Not to mention the dollars and resources involved. At some point during your [...]
When Brands Fail
Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in [...]
Brand Strategy by the Numbers
Today's brand environment has become a virtual war zone -- brands competing for attention – too many brands and not enough eyeballs. It’s always been difficult for a brand to [...]
How To Brand Yourself And Why Personal Branding Matters
So why do you need to know how to brand yourself? In today's world, we are constantly bombarded with personalities, attitudes, opinions, advice and tips, but at the end of [...]