Be A Better Business Writer… Use Lateral Thinking!
In my final blog in this series, I focus on how business writers can achieve better results with lateral thinking. In my previous blogs, I talked about lateral thinking as [...]
Why a Writer’s Craft is Only Half the Story
To write is to orchestrate; to arrange, to organize, to direct, in essence, to conduct. Exercising your writer’s craft is a two part process and conducting a story well, means [...]
Lateral Thinking: Every Writer’s Resource
Instinct, epiphany, intuition, it’s that ‘aha’ moment we’ve all experienced. Lateral thinking is every writer’s resource where ideas and insights emerge suddenly and without warning. It’s the powerhouse of [...]