Not many companies would characterize themselves as having an obsession with pricing, and yet pricing represents one of the most attractive and most overlooked opportunities out there to increase profit. [...]
As the CEO of a High Tech company, perhaps you’re concerned with hyper-segmentation and creeping incrementalism in the market. We live in a world where some companies herald the roll [...]
Technology has increased the pace of change and provided new options to engage us. Social Media falls into that category…but why all the buzz? The growth of social media as [...]
Just as too many cooks can spoil the broth, too many brands can spoil the strategy…. Companies generally don’t invest much time determining the number of brands they need to [...]
The Benefits of Interim Management I usually like to write about sales and marketing issues, and synergy and strategy stuff. However, today I wanted to weigh in on the evolution [...]
Why great leaders walk tightropes! I think the most overused word in the business lexicon is STRATEGY. Many business leaders populate their days in meetings about strategy ... corporate strategy, [...]
Third in a series on Sales & Marketing Integration... In many organizations sales and marketing operate unilaterally. Why is that, and how can you focus their energy towards increasing sales [...]
Second in a series on Sales & Marketing Integration… Whether your organization operates in a B2C or B2B environment, whether your company is large or small, or whether you sell [...]
First in a series on Sales & Marketing Integration... “Nothing happens until someone sells something”. This old quote has been attributed to Henry Ford, Peter Drucker, and Thomas Watson, amongst [...]