Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it.
The chance of your Brand being misused is better than you think. The damage done can be irreversible and expensive to undo!
Here are some steps to provide better protection of your brand:
- FILE FOR PROTECTION
File for a patent, trademark, and/or copyright – a little will go a very long way.
- INVEST IN LEGAL COUNSEL
It’s worth the money to engage the services of an experienced intellectual property attorney.
- RESPECT THE WORK OF OTHERS
You’ve protected your own rights; make sure you are not stepping on the rights of others. Do not “scrounge” someone else’s idea or brand image.
- GIVE YOURSELF A COMPETITIVE ADVANTAGE
Even if you think there’s no competition out there for your business, don’t use that as an argument not to protect your idea.
- USE NONDISCLOSURE AGREEMENTS
No Brand is immune from infiltration – it’s an unfortunate part of today’s fast moving workplace and business community.
Protect yourself!
View my Brand Protection slide-deck:
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