Industries: Health, Marketing Services, NFP, SMEs, Technology, Travel & Tourism
Social Media Strategy
From Jim Crocker, founder of Boardroom Metrics: “We first started working with Bo at Boardroom Metrics almost ten years ago. Bo transformed our on-line, social media presence – and he has transformed the social media presence of every client he has worked with. Bo is so effective at social media, many clients continue to entrust their social media to him, years after they first engage him.” Recently, Bo was named as the #7 top influencer in the world re: Social Media Intelligence.
Bo is a strategic marketer. He helps entrepreneurs and senior executives implement Social Media to achieve their organization’s strategic goals.
Bo has acted in a variety of senior executive roles in both the information technology and marketing services industries. He served as Executive Vice President of Dataline Inc. (a global computer services company servicing the financial industry) and was instrumental in the market expansion of these services throughout North America and Europe.
During his career, Bo also held positions as Chief Marketing Officer with InfoCast Corp. (e-enabling business solutions), pg(e) inc. (digital marketing services) and CCI Interactive (internet and wireless-based learning solutions). Bo was the Chief Operating Officer of an award winning e-marketing agency, N5R.com, where he personally orchestrated new media strategies and multi-channel marketing initiatives for North America’s leading brands such as P&G, Staples, Hilton Hotels, Foresters, Torstar, Telus, Ford and Air Canada.
With a strong entrepreneurial drive and an eye for opportunity, Bo has also spearheaded several start-up enterprises, ranging from hi-tech products, e-learning services to a digital marketing agency. He has been instrumental in the design and launching of numerous web properties across North America including an interactive video music lessons website, a business and services rating social networking site, Health 2.0 social media web site and “The Great Canadian Adventure Tour”.
Currently he is a partner in WOW New Media Inc., a full service online media production company producing online edutainment video series, audio programming and Social Media campaigns for organizations and corporations. A recent initiative is the successful “Let’s Just Do This“ simulcast- podcast on YourTV (Cogeco).
Bo is a rare visionary marketing professional who moves easily between strategy and hands-on execution. His creative thought leadership and solid understanding of multiple marketing disciplines coupled with his expertise in integrating social media strategies has produced numerous successful, unique and compelling international Social Media Marketing campaigns.
As a social media consultant Toronto, Bo has developed and executed successful strategies and tactics in numerous industries, including large corporations, small businesses, not-for-profit organizations, government and health agencies and even a golf and country club.
Bo also teaches a Continuing Education program at Humber College (in Toronto) on Social Media for Public Relations and a course re: the “New Marketing and Sales Paradigm” at the Institute for Studies in Transdisciplinary Engineering and Practice (ISTEP) at the University of Toronto.
Bo loves a challenge where he can use his strategic insight, marketing creativity and extensive experience in helping c-level executives understand the strategic value of social media and in developing and executing to-market strategies or in reviving unsuccessful marketing plans.
Please contact Boardroom Metrics: at 1-416-994-6552 Email: [email protected]
